“Run some cheap tests”

Interesting article on Mixergy with suggestions from other entrepreneurs on how to find an idea for a new startup. What stood out for me was this:

Run some cheap tests

Though this only applies once you have an idea, I thought it was an excellent suggestion on using Google AdWords to run ads based on your idea to see if there is some interest in the  idea.

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2 Comments

  1. Posted June 18, 2009 at 7:43 pm | Permalink

    I’ve heard of some entrepreneurs building nothing but fake landing pages to see if their ideas convert.

  2. Posted June 19, 2009 at 6:46 am | Permalink

    I guess one could take this to the extreme :-) . Nonetheless for someone sincerely trying to validate an idea, the suggestion to run AdWords ads to check interest is very useful (and relatively cheap too).

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