“It’s much easier to just borrow other peoples’ audiences when you need them.”

Some advice that can be useful for software sales too:

It’s much easier to just borrow other peoples’ audiences when you need them.

Try emailing prominent bloggers discount codes for your software — you then can borrow their audience if they are willing to publish your discount codes just like the linked articles says (for getting “beta” users).

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“Run some cheap tests”

Interesting article on Mixergy with suggestions from other entrepreneurs on how to find an idea for a new startup. What stood out for me was this:

Run some cheap tests

Though this only applies once you have an idea, I thought it was an excellent suggestion on using Google AdWords to run ads based on your idea to see if there is some interest in the  idea.

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