Web-Site or Web-Service Marketing Techniques

I am collecting info from various sources that I read to make a single comprehensive page of techniques or methods one can use to market a web-site or web-service and improve it’s visibility. In no particular order here are some of the web-site or web-service marketing techniques. Note that some of the links below are affiliate links.

  • Create an affiliate program. If you pay a reasonable amount in referral, people who run sites based on affiliate programs will be interested in affiliate marketing your web-site or web-service. The benefit to you is that you end up paying money to an affiliate, it also means you are making money. Depending on your web-service, this can be a simple and effective method of marketing your web-service. If your web-service has similar established competitors who too have affiliate programs, and easy method to find affiliates is to simply do a Google search for keywords representing your web-service. Affiliate marketers will usually be among the top sites for those terms.
  • On Google, search for keywords representing your web-site or web-service. This should bring up competitors if any to your web-service. Then do a “link:url” search to find sites linking to your competitors. Then spend time/money/effort trying to get listed in the same places.
  • Search on twitter (search.twitter.com) for keywords or phrases expressing the service provided by your web-service and find people who have posted expressing interest in such a service or frustration with existing services or even tweeting about similar services. Get in touch with the tweeters. Keep a record of the keywords or phrases you use and regularly repeat searches to find new tweeters to get in touch with.
  • Make landing pages specific to each target segment. Make sure the landing page is simple and effective — use the AIDA principle (Attention, Interest, Desire, Action — have something like an image or graphic or video that grabs their attention, have a headline or title that generates interest, have copy that succinctly explains the purpose of your website or service and evokes a desire in the visitor to use the service and have a link or button that the user can act on to use your service).
  • Create an account on every social bookmarking site on the planet and bookmark your web-site or web-service.
  • Create an account on every startup listing service on the planet and list your web-service.
  • If it’s suitable for your web-service, create a widget that people can embed in their blogs to get easy visibility from across a range of blogs.
  • Email columnists for web and fossil publishers relevant to the segment you are marketing your service to and tell them about your service.
  • Create small nice write-ups about your web-service from a third party point of view and possibly include them in the email to the columnists above.
  • Jump onto the latest fad…have your web-site URL or branding show up in whatever social/consumer site that is currently popular.
  • Use services like keywordspy.com to figure out where competitors in your space are advertising and copy them.
  • Do press releases.
  • Submit your links to articles about your site to social bookmarking sites. To be able to each multiple sites at once, use a service like OnlyWire.
  • On secondary advertising services like adbrite.com, search for low traffic sites and advertise on them with a CPM option. CPM on these sites will be very cheap. This way you can spend a few dollars and reach a large number of pages/viewers.
  • Try to get relevant other products that are complementary to your service and see if they will upsell your service while you upsell theirs.
  • Install a live chat widget on your site like those provided by SnapEngage or Olark. This lets you engage immediately with any visitors to your site and guide them through understanding your service (don’t oversell here and scare off your visitors!).
  • Integrate web-site analytics into your site — you can’t optimize what you don’t measure. Google Analytics is the easiest and cheapest to integrate with. But you might also want to try the real-time analytics of Clicky. Clicky’s analytics provides a few more dimensions to the analytics feature and is also updated in real-time (unlike Google Analytics that so far doesn’t have a real-time feature).



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